I work at the intersection of design and systems.

I lead by building. Strategy decks are fine, but I’d rather show up with a working prototype and let it make the argument. That habit — designing the thing and understanding the system underneath it — is what made me useful as an executive.

Fifteen-plus years leading Product, UX, and Product Analytics for B2B SaaS marketplaces — eleven of them through one company family (IMC → Juniper → ANDMORE) and five PE-driven restructures. Launched three 0→1 products in two years: 350%+ adoption growth, a 2.2-to-4.8 rating turnaround, 700% engagement growth. Most of the interesting parts are under NDA — ask me about them.

Now I’m building my own practice — Riverfoster Product Group — and partnering with early-stage and PE-backed teams as a fractional product leader, an advisor, or the person who gets your v1 out the door.