@Market App — one app instead of five

Role
VP of Product
Team
Product, Design & Analytics org (up to 24)
Timeframe
2023–2025
Status
Live
Buyers juggled five separate apps across markets, and it showed — a 2.2-star rating. We bet one location-aware, personalized app would change the relationship. Adoption grew 350%+ and the rating hit 4.8 across 1.5k reviews, 90%+ positive sentiment.
350%+
adoption growth
2.2 → 4.8
rating, across 1.5k reviews
90%+
positive sentiment