ANDMORE Markets App: 1 Omnichannel Buyer Platform instead of 5 Separate Apps

Market attendees and buyers were juggling five separate apps across markets that didn't serve their needs for planning and attending Markets, and it showed: an average 2.2-star rating. Research showed that Buyers needed one connected experience across web and mobile app that was intuitive regardless of Market brand: a location-aware, personalized app that would change the relationship between both the Buyer and Seller, and the Buyer and the Market operator. The ANDMORE Markets app (neé @Market App) grew adoption 350%+ and the rating hit 4.8 across 1.6k reviews, 90%+ positive sentiment and the underlying data-driven visibility into at-market activity has been an invaluable resource for the market operations and personalization.